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LOVECRAVE "SOUL SALIVA" (METROPOLIS) |
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The LoveCrave offers us a good example of using contrast and juxtaposition to bring out the strengths of musical dynamics. Sound like a bunch of music theory bullcrap? It's not, I can assure you. I need do little else but point you in the direction of The LoveCrave's "Soul Saliva" album from Metropolis Records. First off, elements from a variety of genres are incorporated. This is kinda progressive-ish pop-infused industrial modern hard rock with slight orchestral influences. The organic hints of orchestral elements (whether synthed or not, I don't know - I'm not talking about a whole friggin' symphony behind the band or anything, just a quality to the melodic layering in places) are just one example of the melodiousness that infuses this album, be it in a soft spot or a hard rocking section. And that brings me back round to the contrast thing. The LoveCrave has a sweet habit of shifting from softer pop-tinged rock tunage to jam-it-out hard rock guitars with industrialized drive. The shifts enhance both the power of the heavier elements (which are not so hard as to be radio-unfriendly but really jam out with almost metallic energy [minus abrasion], especially with the way they are skillfully paralleled with the softer sections and the build-ups of which LoveCrave is also quite fond) while also sweetening the beauty of the less heavy portions of the songs. And as for that beauty, it infuses all the songs from start to finish, yet without diminishing the aggressive stance and attitude of the music. There's really something here for so many fanbases - industrial, pop, rock and hard rock, metal and so forth. And this heady blend goes down smooth.-- review by Kristofer Upjohn
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