New York City has always had its superclubs,
its decadent underground scenes, its celebrity hideaways. But never
before has a single venue encapsulated everything that urban nightlife
can be. Until Pacha.
Pacha has the feel of a snug lounge with the scope of a grand nightclub.
Its 30,000 square feet are segmented into four levels and endless
high-design seating coves, surrounding an open atrium with an intimate
dancefloor at its base. The look is urban swank (curved edges, glowing
lights) meets Mediterranean charm (natural materials, bold colors).
Pachita, or "little Pacha," is the enclosed top floor,
a separate 500-capacity lounge designed to resemble the attic of
an eccentric personality.
World-renowned lifestyle brand Pacha teamed up with DJ/producer
Erick Morillo to launch Pacha in New York City on Friday, December
9, 2005. This venue represents the first North American branch of
the club Pacha, which was founded by Ricardo Urgell in 1967 with
a single club in Sitges, Spain and the family-run business has since
grown in to a global brand that encompasses more than 25 nightclubs,
a hotel, restaurants, a record label, radio station, lifestyle magazine
and a full-scale merchandising division.
After 36 years and 25 nightclubs, it was adream of Pacha to host
a New York venue. We believe New York is the spiritual home of discos
and nightclubs and we are happy to be a part of its great history,"
says Pacha's brand director Danny Whittle.
Located on 46th Street in Hell's Kitchen, the four-tiered, 30,000
square foot nightclub and event space is armed with the expertise
of nightlife veteran Eddie Dean and features New York's only Alpha
Dynacord sound system imported from Germany. Pacha is truly in a
class of its own.
"I wanted this to be a club where the best DJs in the world
will come to play on the best sound system in the world," says
Music Director and Co-Owner, Erick Morillo. Notorious for consistently
drawing unprecedented crowds to Pacha's flagship club in Ibiza,
Spain, Morillo is resident behind the turntables at the NYC venue
on a monthly basis.
Frequented by celebrities like Sean Combs, Tommy Lee, Naomi Campbell,
Prince Albert of Monaco, and Helena Christensen, Pacha has long
been a fixture on the international party circuit. New York's Pacha
redefines exclusivity by featuring a private VIP floor with its
own entrance and separate areas adorned with opulent décor
while providing impeccable service. An ideal space for hosting an
intimate event, a corporate party or a colossal celebration, Pacha
will be boldly irreverent, unerringly glamorous, and eternally chic.
The name ‘pacha' comes from Spanish folklore and roughly
translates to "live like a king" and New York's Pacha
fully embraces that philosophy.
25 eye-popping venues worldwide
30 years of opulent operation
40,000 taste-making magazines distributed each month
300,000 pieces of branded merchandise sold each year
2, 750,000 patrons given the time of their lives every summer
MORE ABOUT PACHA, THE BRAND...
Founded by Ricardo Urgell in the wake of Spain's liberation from
dictator Francesco Franco in 1976, Pacha is truly a lifestyle, valuing
humanism, beauty and opulence. Loosely translated as "the king's
life," Pacha is about making its customers and patrons feel
Pacha's first location was in the village of Sitges, in Barcelona,
Spain. Today, there are Pachas in 25 cities – including Marrakesh,
Budapest, and Rio De Janeiro – with the venue on party island
Ibiza serving as crown jewel, attracting the world's best DJs and
most glamorous A-listers. The brand includes a hotel, a magazine,
a record label, a high-traffic website, an island resort (La Isla
Pacha) and a high-end clothing line.
M O R E - A B O U T - P A C H A :
Located on West 46th Street adjacent to the Hudson River, Pacha
is a 30,000-square foot nightclub and event space comprised of four
levels, each featuring unique décor and varied capacities.
First Level: Pachacha
Capacity:1,200 * Full Service Bar * Sound System suitable for DJs
or Live Acts * Drop Down Projection Screens
Pachacha is the largest area within the Pacha building and features
a dramatic entrance in to the main party space. A custom wooden
dance floor is the focus of the room with a top-of-the-line DJ booth
and adjustable stage set right on the floor, enabling close interaction
with the entertainment. A grand staircase is surrounded by two opulent
banquettes and connects with a separate balcony area. The Mezzanine
features cozy table seating with the perfect vantage point, offering
tables overlooking the dance floor, DJ booth and stage.
Second Level: The Atrium
Capacity: 550 * Full Service Bar * Bathrooms * Sound piped in from
Pachacha * Diverse AV Capacities
The Atrium is made up of several different environments yet stays
connected to the energy of the dance floor through four balconies
affording views of what's happening in Pachacha. There are four
distinct areas on this level, each decorated with a modish flair,
providing intimate retreats within Pacha.
Casa Amarillo is a cozy, mirrored room done in the colors of sunset
and featuring low tables and ottomans.
Casa Azul features soft blue lighting with billowing sails hung
from the ceiling inducing a calm, dark vibe.
Casa Indigo unites sparkling lights with sleek and comfortable couches
and two raised stages for dancers.
Casa Verde contains carpeted Jacuzzi-style booths with a green hue
and a luxurious and private feel.
Third Level: Pachita
Capacity: 350-400 * Full Service Bar * Bathrooms * DJ Booth and
Sound System * Separate Discrete Entrance
Pachita is an elegant space that can operate independently or in
conjunction with the rest of Pacha. Designed to resemble the eclectic
attic of an eccentric personality, Louis XVII details blend with
Victorian elements. The intimate setting features Moroccan style
vaulted ceilings and plush seating with interchangeable layouts.
Note: Lower Level features a separate DJ soundsystem & dancefloor,
a large capacity coat check facility, the Pacha merchandise store
and additional bathrooms.